How We Built a Repeatable System for Cold Outreach—And Why Companies Outsource It to Faro
Mar 13, 2025
For many teams, outbound sales is a time sink. Writing cold emails, dialing leads, building lists, testing subject lines—it’s work that rarely scales without serious investment. But done right, it can drive predictable pipeline.
At Faro, we’ve spent the last decade in B2B go-to-market roles—running outbound campaigns, building SDR teams, and testing what actually converts. We took that experience and built a repeatable system for cold outreach that companies now plug into as an extension of their team.
What We Do at Faro
We’re not just a service—we’re your outsourced outbound engine. Our approach combines:
Human reps, trained on your messaging
Automated systems for sending, calling, tracking, and follow-up
An application layer so you can view performance, adjust messaging, and scale faster
We recruit and train your outbound reps. They work inside our proven system, following a process that’s been refined across hundreds of campaigns.
Our Process
Understand your ICP. We work with you to define your targets and build clean lead lists.
Write and test messaging. We create email and call frameworks that match your tone and industry.
Deploy at scale. Our team launches multi-touch sequences—combining emails, calls, and social touches.
Report and iterate. You’ll get access to real-time insights and regular reviews to keep improving results.
Everything runs through our platform so you can see what’s happening—and what’s working—without needing to manage the day-to-day.
Why Companies Work With Us
We’ve done this before. A decade of B2B GTM experience means we know what breaks, and how to fix it.
We train your reps. These aren’t random contractors. We coach and manage them like they’re on your team.
We care about outcomes. Not just activity. We’re focused on building pipeline you can actually close.
Final Thought
Cold outreach is still one of the most effective ways to drive new business—but only if it’s done right. If you’re trying to scale outbound without burning out your team or budget, it might be time to plug into something built for it.