How Do I Get My Business to Rank in ChatGPT Responses?

Why SEO Alone Isn’t Enough Anymore

Search is changing—and fast. Google is no longer the only gateway to discovery. Millions of users now ask ChatGPT for recommendations, product reviews, and comparisons before they ever hit a search engine. And unlike traditional search, ChatGPT doesn’t just give you a list of links—it gives answers.

That means if your product isn’t showing up in ChatGPT conversations, it might as well not exist.

The old SEO playbook—optimize keywords, build backlinks, hope to climb Google’s ranks—won’t cut it in this new world. AI assistants aren’t ranking websites; they’re pulling insights from the entire web and responding with what sounds like a human opinion. If your brand doesn’t fit naturally into those answers, you're invisible.

LLMO – Large Language Model Optimization

LLMO is the next evolution of SEO—but instead of optimizing for Google, you're optimizing for AI assistants like ChatGPT.

Think of it like this: ChatGPT is becoming the new interface for discovering products, services, and answers. And unlike Google, it doesn’t just show websites. It summarizes. It interprets. It recommends.

LLMO is about making sure your business is part of those recommendations.

That means:

• Structuring your site so AI models can understand it

• Making sure your product is mentioned in trusted third-party content

• Designing content that matches natural human queries

• Becoming the answer, not just an option
  
  

If you’re early to this shift, you can win big. Because most companies haven’t caught on yet—and the ones that do will own the AI-driven discovery layer.

How to Optimize Your Business for LLMO

LLMO isn’t about SEO tricks—it’s about making your business easily discoverable and recommendable by AI models. Here’s the playbook.

To illustrate, we’ll use a completely fictional example called Nutribin—a fake company that offers AI-personalized snack boxes based on your diet goals.

1. Start With Real Prompts

Think like your ideal user. What might they ask ChatGPT if they didn’t know you existed?

For Nutribin, that could look like:

• “What’s a good snack subscription box for keto?”

• “Snacks that are high protein and low sugar?”

• “Is there a healthy snack box that adjusts to my fitness goals?”

Write out 10–15 of these questions. They become your optimization targets.

2. Build Structured Pages That Mirror Those Prompts

If someone types “best low-sugar snack subscription,” Nutribin should have a page like:

• /low-sugar-snack-box

• /keto-snacks-delivered

• /snack-box-for-gym-lovers

Each page should:

• Clearly explain what you offer using plain language

• Use schema.org metadata (e.g., Product, FAQ, Review)

• Be focused on a single use case or query

AI needs structured and unambiguous data. Treat your website like an onboarding document for ChatGPT.

3. Get Referenced on the Public Internet

LLMs learn by crawling huge swaths of online text. Your site helps, but third-party mentions matter more.

For Nutribin, that could include:

• A blog titled “Top 5 Snack Boxes for Athletes” (with Nutribin featured)

• A Reddit thread where someone says “I tried Nutribin and the snacks are actually good”

• A Quora answer comparing snack subscription boxes

• Reviews on smaller CPG blogs, startup newsletters, or Product Hunt

These mentions become the model’s training material.

4. Write Like a Human, Not a Marketer

The language you use matters.

What to write: “Nutribin is a snack box that adapts to your fitness goals—whether you’re keto, paleo, or just trying to cut sugar.”

What not to write: “Nutribin empowers holistic nourishment through hyperpersonalized snack innovation.”

If your brand sounds like how someone would describe you to a friend, you’re on the right track.

5. Make Sure You’re Crawlable (and Eligible for Search Cards)

Before ChatGPT can surface your business in responses, its web crawler (GPTBot) needs to actually access your site.

✅ Make sure this is in your robots.txt:

If GPTBot is blocked, your site might be completely invisible to OpenAI’s models—regardless of how well you write your content.

Also, if you’re selling products online or have an app, you may be eligible to show up in ChatGPT Search Cards—a new feature where GPT surfaces direct product listings.

Currently, these are powered by partners like:

• Shopify

• Klarna

• Instacart

• OpenTable (for restaurants)

• Expedia (for travel)

If you’re in one of these ecosystems, having structured product feeds or booking data increases your chances of getting displayed as a card in ChatGPT search.

💡 Example: If Nutribin (our fake snack box brand) sells through Shopify, making sure its product catalog is optimized and submitted properly gives it a shot to show up in responses like:
“What are the top snack boxes for athletes?”

Even if you’re not in one of those ecosystems, having schema.org Product data and clear pricing/descriptions can help.

6. Test in ChatGPT Often

Prompt ChatGPT with your target questions weekly. If Nutribin isn’t mentioned:

• Add new use-case landing pages

• Get more third-party mentions

• Rewrite content to improve clarity

Treat LLMO like a new kind of ranking system—one that rewards clarity, structure, and trust signals.

Want Your Business to Show Up in ChatGPT? Apply to work with us.

The future of product discovery is AI-first. Your next customer might not search on Google—they might just ask ChatGPT.

If your business isn’t part of that answer, it’s time to change that.

We help brands:

• Identify which prompts they should show up for

• Optimize their site and content for LLM discovery

• Build visibility through high-trust online citations
  
  LLMO is the new search. It’s your chance to show up first—not just on a list, but in the answer itself. If you want help with LLMO for your business, use the contact us form to apply to work with our team. https://www.hellofaro.io/#contact